Media Coverage

Media Coverage

IN THE NEWS & INDUSTRY SPOTLIGHT

The Bird Is the Word

We are honored to be featured by journalists, industry publications, and community storytellers who have taken the time to highlight our work, our Golden Rod Poultry family, and our purpose. From in-depth profiles to community impact stories, here's a look at how Golden Rod Poultry is making headlines.

Baby chicks

Featured Coverage

Profiles, recognitions, and reporting on the people and innovation behind Golden Rod Poultry.

Man Vis-à-vis Machine

MEATING PLACE

Man Vis-à-vis Machine

Costco Wholesale Corp.'s highly automated 400,000-square-foot chicken plant takes the toughest jobs out of human hands and helps push the industry into the future.

Photo: Meating Place

READ HERE
Team Building at LPP

MEAT + POULTRY

Team Building at LPP

The automation and innovation eliminated the toughest jobs in the plant, replacing difficult physical labor with technical roles, while a strong culture made people want to build a career and advance.

Photo: Sosland Publishing Co./Bob Sims

READ HERE
2022 Manufacturer of the Year

NEBRASKA CHAMBER OF COMMERCE

2022 Manufacturer of the Year

Our COO set out to grow this company around a culture where people feel acknowledged, valued, and respected — with executives and office staff spending real time with the people working the floor.

Photo: Meat + Poultry

WATCH HERE
Fremont Chicken Plant Helping to Boost Local Economy

KMTV 3 NEWS NOW

Fremont Chicken Plant Helping to Boost Local Economy

Poultry gives farmers a stable income option during the off-seasons for corn and soy, with individual farms operating on exclusive 15-year contracts.

WATCH HERE
Man with a Plan

MEATING PLACE

Man with a Plan

A longtime industry executive is leading construction and operation of a world-class chicken processing plant — possibly the most technologically advanced in the world — setting a new standard for the industry.

Photo: Meating Place

READ HERE
Poultry Processing Tech

MEAT + POULTRY

Poultry Processing Tech

Rather than eliminating workers, LPP trained and moved the majority of those who formerly hand-trussed birds into new technical and operational positions, creating skilled roles from manual ones.

READ HERE
Salute to Labor

FREMONT TRIBUNE

Salute to Labor

We are one big team working together to feed our country and our fellow citizens — one team, one family, working toward a goal that is deeply valued: food.

Photo: Nati Harnik, Associated Press

READ HERE
Poultry Processing Technology: Tech Savvy

MEAT + POULTRY

Poultry Processing Technology: Tech Savvy

Robots now handle the trussing once done by hand — with 18 robots in place by the end of May, freeing up 80 to 90 team members for other roles within the facility.

Photo: Scott Automation

READ HERE
Golden Rod Poultry Recognized for COVID-19 Action Plan

FREMONT TRIBUNE

Golden Rod Poultry Recognized for COVID-19 Action Plan

LPP offered a range of outside-work resources to employees, from coordinating with Fremont Public Schools on remote learning to helping secure groceries and medical care for affected workers.

Photo: Nati Harnik, Associated Press

READ HERE
Putting it All Together

MEAT + POULTRY

Putting it All Together

Costco's willingness to give the team near-complete latitude to build something from scratch tipped the scales — and the few requirements it did set were things already part of the vision.

Photo: Meat + Poultry

READ HERE
Celebrating Success On & Off The Farm

FUTURE OF AGRICULTURE IN NEBRASKA (A-FAN)

Celebrating Success On & Off The Farm

Years of work went into pursuing this opportunity — a chance to keep the family farm in the family, open a door for families to stay, and give the next generation a future here.

Photo: A-FAN

WATCH HERE
2022 Ag Innovator of the Year

FREMONT AREA CHAMBER OF COMMERCE

2022 Ag Innovator of the Year

For the hardest jobs — the ones no one wants — the goal is to automate fully where possible, and where it can't be automated, to make the role a better environment for the employee.

Photo: Fremont Area Chamber

WATCH HERE

Contact Us

For press inquiries, interviews, questions, or additional information, please reach out to Golden Rod Poultry's Director of Administration.

EMAIL